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    2. Consumer Behaviour – alle Bücher

    Ihre Suche nach "Consumer behaviour" ergab 29 Treffer

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    Yvette Skretkowicz: The Nutri-Score in the German Perception, Buch

    Yvette Skretkowicz
    The Nutri-Score in the German Perception

    ISM Workingpaper -Band 24

    The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 9,99*
    Artikel ist im Warenkorb
    Michael Solomon: Consumer Behavior, Global Edition, Buch

    Michael Solomon
    Consumer Behavior, Global Edition

    Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the …

    sofort lieferbar
    Buch
    EUR 91,03*
    Artikel ist im Warenkorb
    Eugene Y. Chan: Consumer Behavior in Practice, Buch

    Eugene Y. Chan
    Consumer Behavior in Practice

    Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing act…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 73,96*
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    Alice Harter: Impact of Delivery Time on Consumer Behavior in Quick Commerce, Buch

    Alice Harter
    Impact of Delivery Time on Consumer Behavior in Quick Commerce

    Electronic Commerce & Digital Markets -Band 14

    Delivery speed is one of the most important factors influencing consumer decision-making in e-commerce. Retailers have responded by continuously decreasing their average delivery times. This trend towards…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 19,99*
    Artikel ist im Warenkorb
    Rajagopal: Agile Marketing Strategies, Buch

    Rajagopal
    Agile Marketing Strategies

    This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scientific developments in neurobehavioral research, this b…

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 159,30*
    Artikel ist im Warenkorb
    Peter Witt: Verhaltensökonomik, Buch

    Peter Witt
    Verhaltensökonomik

    Die Verhaltensökonomik (Behavioral Economics) als Lehre von den psychologischen Determinanten wirtschaftlichen Entscheidens und Handelns gehört mittlerweile zum festen Kanon der Wirtschaftswissenschaften …

    lieferbar ab 31.12.2024.
    Buch
    EUR 29,00*
    Artikel ist im Warenkorb
    Richard H. Thaler: Nudge, Buch

    Richard H. Thaler
    Nudge

    Der Klassiker der Verhaltensökonomie vollständig aktualisiert Seit der Erstveröffentlichung von Nudge im Jahr 2008 und dem Nobelpreis für Richard Thaler 2017 ist dieses Buch zu einem Klassiker geworden.…

    lieferbar ab 1.8.2024.
    Buch
    EUR 13,99*
    Artikel ist im Warenkorb
    Rama Bijapurkar: Lilliput Land, Buch

    Rama Bijapurkar
    Lilliput Land

    A comprehensive three-part framework of structure-behaviour-supply discusses the present and future of India's mega consumption story, the most exciting in the world, with over half of its GDP accounted f…

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 23,42*
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    Keith Lehrer: Ultimate Freedom, Buch

    Keith Lehrer
    Ultimate Freedom

    Philosopher Keith Lehrer outlines a view of freedom of choice based on a Kahneman-derived distinction between what he calls a first order system that is intuitive and immediate, and a higher order system …

    lieferbar innerhalb 2-3 Wochen
    Buch
    EUR 113,66*
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    Richard Deaves: Household Finance, Buch

    Richard Deaves
    Household Finance

    There are many financial decisions that we all must make during our lives, such as how much to save from income on a regular basis in order to fund a comfortable retirement; when insurance and credit are …

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 41,04*
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    Naomi Oreskes: The Big Myth, Buch

    Naomi Oreskes
    The Big Myth

    The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the myth of the "free market."

    lieferbar ab 4.3.2025.
    Buch
    EUR 24,42*
    Artikel ist im Warenkorb
    Philip Kotler: Redefining Retail, Buch

    Philip Kotler
    Redefining Retail

    Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketer…

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 25,43*
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    Emily Mester: American Bulk, Buch

    Emily Mester
    American Bulk

    To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

    lieferbar ab 26.11.2024.
    Buch
    EUR 18,45*
    Artikel ist im Warenkorb
    Mara Einstein: Hoodwinked, Buch

    Mara Einstein
    Hoodwinked

    Combining industry interviews, advertising campaign analysis, and business and scholarly research, Hoodwinked offers an insider's view into how marketers co-opt our emotions in the name of corporate profi…

    Erscheint bald
    Buch
    Sarah Montano: Retail Marketing, Buch

    Sarah Montano
    Retail Marketing

    Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

    Erscheint bald
    Buch
    Sarah Montano: Retail Marketing, Buch

    Sarah Montano
    Retail Marketing

    Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

    Erscheint bald
    Buch
    Ben Mezrich: Breaking Twitter, Buch

    Ben Mezrich
    Breaking Twitter

    From New York Times bestselling author Ben Mezrich: the book Elon Musk doesn’t want you to read. BREAKING TWITTER takes readers inside the darkly comic battle between one of the most intriguing, polariz…

    sofort lieferbar
    Buch
    EUR 30,90*
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    Sandra Matz: Mindmasters, Buch

    Sandra Matz
    Mindmasters

    A refreshingly relatable exploration of how algorithms penetrate the most intimate aspects of our psychology, and how we can regain mastery over our lives--from the pioneering expert of psychological targ…

    lieferbar ab 7.1.2025.
    Buch
    EUR 30,40*
    Artikel ist im Warenkorb
    Nick Mehta: Digital Customer Success, Buch

    Nick Mehta
    Digital Customer Success

    Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 28,41*
    Artikel ist im Warenkorb
    Robyn O'Brien: Seeding Innovation, Buch

    Robyn O'Brien
    Seeding Innovation

    Gen Z and the modern consumer are looking for companies with authenticity--they want transparency and purpose from brands that are future proofing for the planet they're inheriting. With this changing con…

    lieferbar innerhalb 1-2 Wochen
    Buch
    EUR 28,41*
    Artikel ist im Warenkorb
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